Speak with an Events Promotion Expert
1-877-800-8838
Banners on a Roll® Blog
Home »» 

Archive for April, 2010

The Secret To Effective Event Branding

Friday, April 30th, 2010

In my previous life, I was a non-profit fundraiser, who was in charge of community events. The only banner signage available then was conventional, vinyl banners, which, as you know, are quite costly. At each event I was the “banner guard.” Not only did I ensure that the event ran smoothly, but also I made sure that the banners were not stolen. Ugh! What an awful job! I constantly had to keep my eyes on the signage. Then after the event it was my job to roll up the banners carefully so that I could reuse them at other events.  I wish that I had had Banners on a Roll! It would have been so easy to unroll a line of repeating imprints, put them up, and leave them for fans and participants to take home as souvenirs.  I also would have had ready-made table skirting for registration tables and banquets.

BannersFamily

(more…)

Hello, Please Scan My QR Code: The Offline and Online Worlds Collide

Friday, April 2nd, 2010

Envision this. You are at a social gathering. People are mingling, chatting, and exchanging cordial pleasantries. Suddenly you overhear two people talking. One says to the other:

“Hello, nice to meet you. Please scan my QR Code.”

What?! Scan my QR Code? Really?

Yes, really. What you overheard could in fact happen. QR Codes are no longer a “what’s next” innovation from Popular Science. QR Codes are reality. As we discussed in one of our earlier blog posts, “Twitter, RSS Feeds, Facebook, oh my! Is Printing Getting Run Off The Press?” the offline world continues to seek stronger communion with the online world. QR Codes are a manifestation of this communion. The surge of online innovation has spurred a resurgence of offline innovation. And this is only the beginning.

Take Facebook for example … recently TechCrunch reported early rumors that this behemoth of a social network was experimenting with the integration of personalized QR Codes with online profiles. Print the code on practically anything and all your friends will be able to take a picture of it and instantly view your Facebook profile in all its glory.

marco-qr-facebook

(more…)