With 24 years in the promotional print and advertising business, Banners on a Roll® is going and growing with social media.
When we started Banners on a Roll, we made a commitment to create a people-centric company that understands the value of promotional products and how they make your brand, your event, your marketing efforts come to life. We created a brand and buying experience to understand our clients’ needs and reflect our belief that people matter most. To us that means that our top priorities are to serve our customers, care for our employees and educate our customers to become savvy consumers.
In my previous life, I was a non-profit fundraiser, who was in charge of community events. The only banner signage available then was conventional, vinyl banners, which, as you know, are quite costly. At each event I was the “banner guard.” Not only did I ensure that the event ran smoothly, but also I made sure that the banners were not stolen. Ugh! What an awful job! I constantly had to keep my eyes on the signage. Then after the event it was my job to roll up the banners carefully so that I could reuse them at other events. I wish that I had had Banners on a Roll! It would have been so easy to unroll a line of repeating imprints, put them up, and leave them for fans and participants to take home as souvenirs. I also would have had ready-made table skirting for registration tables and banquets.
Every year more and more new technology emerges and those who live and breathe the printing world are faced with the question “Is print going to be replaced by a new technology?” Will the digital products of Amazon, Apple, Google and others replace the printed word? Everyone knows this is a controversial topic. Clay Shirky, in fact, wrote a provocative piece on this topic last year and his post spurred 1,200+ comments. And so it goes ….
We would be myopic if we were to ignorantly gloss over the forces of the digital age and their implications on the way we do business and the new types of business models that are emerging. There is no doubt that there is a macroeconomic and technological big shift, but in our microcosm of printing promotional materials, we feel the printed word is here to stay.
Advertising and business will forever be interconnected and the modes of advertising are changing, however the Internet is not the panacea. Not everyone is as Internet savvy as the 18 year old college student who spends an hour a day on Facebook. Yes, it’s safe to say that the older generations are gaining significant traction when it comes to the web and social media and those 18 year olds will one day rule the world, but the key to this entire puzzle is figuring out how digital and print compliment each other not how one can destroy the other.
For years I told my family how, as a child, I would often ski at Buck Hill, a metropolitan ski area in Minneapolis. I used to laugh and tell them I would ski down the hill and practically end up on Interstate 35. It’s really metropolitan!
During the Olympics, I was surprised to find out that Lindsey Vonn learned to ski at the same place. Being the older “sister”, my experience was many years ago, she followed in my ski-tracks. Recently, I broke my finger and I’m now sporting a full hand/arm cast. What a coincidence that Lindsey broke her pinky finger just the other day at the Olympics. She just has to be like “big sister” Susan!
I wish Lindsey continued success and a speedy recovery.
At Banners on a Roll® we love clever promotion and advertising and after scouring the Internet, and compiling what we like, we wanted to share with you some of our most favorite advertisements we have ever seen. These are just fun to look at. Take a gander and let your creative juices flow ….
We love our clients. We had one particular scenario with one of our customers where we had to go the extra mile, over a raging river, to ensure that our customer’s needs were met. Even the Mississippi River did not stand in the way of delivering on time. After all, as Brad says, “if you deliver the day after the event, the product is worth absolutely nothing.”
At Banners on a Roll® we are always looking for creative ways to visually communicate a brand’s message or to promote products. With the help of some talented artists, a few trucks in Europe seemed to have figured it out.
It’s amazing how vivid such artistry can be … making it look as if the bottle is protruding out of the truck.
We’ve been in business since 1986 serving your marketing and advertising needs and not once have we been on video. Well, it’s a new year and we can’t wait to tell you our story … on video.
Are you tired of using your Banners on a Roll® in the same old fashion? Looking for ways to maximize your investment? Look no further. Here are just 29 of the hundreds of great ideas that we received from our customers, promotion and event directors, from all across the USA and abroad. Satisfied and successful users of Banners on a Roll®. (more…)
