@world, hello, please meet @Bannersonaroll

With 24 years in the promotional print and advertising business, Banners on a Roll® is going and growing with social media.

When we started Banners on a Roll, we made a commitment to create a people-centric company that understands the value of promotional products and how they make your brand, your event, your marketing efforts come to life. We created a brand and buying experience to understand our clients’ needs and reflect our belief that people matter most. To us that means that our top priorities are to serve our customers, care for our employees and educate our customers to become savvy consumers.

This is why we are embracing social media. It is a natural extension of who we are and enables us to both serve and educate our customers better than ever. It gives us new media-driven, socially-enabled avenues to connect and engage with people in our space. Customers can contact us via email, chat, and phone, and now you can Tweet us or find us on Facebook and LinkedIn.

By sharing our story and providing real-life examples of how banners are used at events on YouTube or by getting creative with Banners on a Roll on Slideshare we are unlocking our content to educate and to be shared, viewed and commented on by anyone.

We look forward to growing, connecting and engaging with you.

In my previous life, I was a non-profit fundraiser, who was in charge of community events. The only banner signage available then was conventional, vinyl banners, which, as you know, are quite costly. At each event I was the “banner guard.” Not only did I ensure that the event ran smoothly, but also I made sure that the banners were not stolen. Ugh! What an awful job! I constantly had to keep my eyes on the signage. Then after the event it was my job to roll up the banners carefully so that I could reuse them at other events.  I wish that I had had Banners on a Roll! It would have been so easy to unroll a line of repeating imprints, put them up, and leave them for fans and participants to take home as souvenirs.  I also would have had ready-made table skirting for registration tables and banquets.

It’s so easy to imagine ways to use Banners on a Roll: table skirting, signage at community service events and fundraisers, backdrops for photos, and barriers to cordon off special areas.  All sorts of organizations can use Banners on a Roll. Corporations can use them not only in the community to brand events, but also for in-house activities such as company picnics, annual meetings, and conferences.  Non-profits can use Banners on a Roll at orientations, fundraisers, and banquets. Colleges and universities, additionally, can use Banners on a Roll at alumni and athletic events.

To get more information…either email me, susan@bannersonaroll.com, or call us today at 800-786-7411.

Every year more and more new technology emerges and those who live and breathe the printing world are faced with the question “Is print going to be replaced by a new technology?” Will the digital products of Amazon, Apple, Google and others replace the printed word? Everyone knows this is a controversial topic. Clay Shirky, in fact, wrote a provocative piece on this topic last year and his post spurred 1,200+ comments. And so it goes ….

We would be myopic if we were to ignorantly gloss over the forces of the digital age and their implications on the way we do business and the new types of business models that are emerging. There is no doubt that there is a macroeconomic and technological big shift, but in our microcosm of printing promotional materials, we feel the printed word is here to stay.

Advertising and business will forever be interconnected and the modes of advertising are changing, however the Internet is not the panacea. Not everyone is as Internet savvy as the 18 year old college student who spends an hour a day on Facebook.  Yes, it’s safe to say that the older generations are gaining significant traction when it comes to the web and social media and those 18 year olds will one day rule the world, but the key to this entire puzzle is figuring out how digital and print compliment each other not how one can destroy the other.

In fact, the seminal titans of the printed word world recently joined forces—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; Jann Wenner, Wenner Media—to talk about the vitality of magazines as a medium. Their “Power of Print” campaign will launch in roughly 100 magazines, reaching 112 million readers per month, in an effort to promote the strength of printing.

To support their campaign they highlight a few compelling statistics:

• The annual number of paid subscriptions is nearly 300 million.
• Magazine ad recall has increased by 13% over the last four years.
• Adults 18-34 read more issues than adults 35 and older.
• The average reader spends 43 minutes reading each issue.
• Readership has actually grown over the last five years.

And get passionate in this recently launched video.

As, Ann Moore – Chairman and CEO of Time, Inc., states: “… people find room in their lives for the new media alongside the media they already love”.  Well, the media we love is printing yet we have found room in our lives to use the best of the new (e.g., blog, Twitter, YouTube, Facebook, Flickr) to compliment what it is we do. We encourage the reader to do the same. Find room in your lives for the media you love and find the best of the old and the new.

“Is print going to be replaced by a new technology?” The answer is no … it will only compliment.

For years I told my family how, as a child, I would often ski at Buck Hill, a metropolitan ski area in Minneapolis.  I used to laugh and tell them I would ski down the hill and practically end up on Interstate 35.  It’s really metropolitan!

During the Olympics, I was surprised to find out that Lindsey Vonn learned to ski at the same place.  Being the older “sister”, my experience was many years ago, she followed in my ski-tracks.  Recently, I broke my finger and I’m now sporting a full hand/arm cast.  What a coincidence that Lindsey broke her pinky finger just the other day at the Olympics.  She just has to be like “big sister” Susan!

I wish Lindsey continued success and a speedy recovery.

Get well soon!

At Banners on a Roll® we love clever promotion and advertising and after scouring the Internet, and compiling what we like, we wanted to share with you some of our most favorite advertisements we have ever seen.  These are just fun to look at.  Take a gander and let your creative juices flow ….

Don’t drink and drive

Mini Cooper Subway entrance and exit

McDonald Giant Napkin Dispenser – spill something?

Life’s too short for the wrong job

Papa John’s Pizza – I want one!

The Sopranos – an authentic advertisement

Vitae Shelters send a strong message

Hoover Vacuum Cleaners – Don’t you want to touch?

Drink Up! Plastic Surgery

Source: uaddit.com

Powerful Red Cross Advertisements

Source: sawse.com

]]> http://bannersonaroll.com/some-of-the-most-clever-advertisements-of-all-time/feed 0 http://bannersonaroll.com/whatever-it-takes-to-deliver-on-time http://bannersonaroll.com/whatever-it-takes-to-deliver-on-time#comments Sun, 21 Feb 2010 22:34:49 +0000 Brad http://bannersonaroll.com/?p=452

We love our clients. We had one particular scenario with one of our customers where we had to go the extra mile, over a raging river, to ensure that our customer’s needs were met. Even the Mississippi River did not stand in the way of delivering on time. After all, as Brad says, “if you deliver the day after the event, the product is worth absolutely nothing.”

For more of our videos, check out our YouTube channel.

At Banners on a Roll® we are always looking for creative ways to visually communicate a brand’s message or to promote products. With the help of some talented artists, a few trucks in Europe seemed to have figured it out.

It’s amazing how vivid such artistry can be … making it look as if the bottle is protruding out of the truck.

Don’t be fooled by this enormous looking canvas tote bag. It’s still a truck.

Those Pepsi bottles must be magnetic hanging from the ceiling like that. I wonder how the drink tastes ….

This guy looks like he’s about to play a mean game of “Semi-Truck Tug-of-War”.

That is one big mobile aquarium. Hopefully somebody fed the fish today.

A giant’s book collection. Try hefting one of those books. Now that’s a tough read!

Those Pringles look toxic considering the state of the inside of that semi. Burnt to a crisp.

In the pursuit of similarly thinking of creative ways to visually communicate a brand’s message or to promote products, we created a video. You can watch it here.

We’ve been in business since 1986 serving your marketing and advertising needs and not once have we been on video. Well, it’s a new year and we can’t wait to tell you our story … on video.