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Archive for the ‘Marketing and Advertising’ Category
Hello, Please Scan My QR Code: The Offline and Online Worlds Collide
Friday, April 2nd, 2010Envision this. You are at a social gathering. People are mingling, chatting, and exchanging cordial pleasantries. Suddenly you overhear two people talking. One says to the other:
“Hello, nice to meet you. Please scan my QR Code.”
What?! Scan my QR Code? Really?
Yes, really. What you overheard could in fact happen. QR Codes are no longer a “what’s next” innovation from Popular Science. QR Codes are reality. As we discussed in one of our earlier blog posts, “Twitter, RSS Feeds, Facebook, oh my! Is Printing Getting Run Off The Press?” the offline world continues to seek stronger communion with the online world. QR Codes are a manifestation of this communion. The surge of online innovation has spurred a resurgence of offline innovation. And this is only the beginning.
Take Facebook for example … recently TechCrunch reported early rumors that this behemoth of a social network was experimenting with the integration of personalized QR Codes with online profiles. Print the code on practically anything and all your friends will be able to take a picture of it and instantly view your Facebook profile in all its glory.

Twitter, RSS Feeds, Facebook, oh my! Is Printing Getting Run Off The Press?
Friday, March 5th, 2010Every year more and more new technology emerges and those who live and breathe the printing world are faced with the question “Is print going to be replaced by a new technology?” Will the digital products of Amazon, Apple, Google and others replace the printed word? Everyone knows this is a controversial topic. Clay Shirky, in fact, wrote a provocative piece on this topic last year and his post spurred 1,200+ comments. And so it goes ….
We would be myopic if we were to ignorantly gloss over the forces of the digital age and their implications on the way we do business and the new types of business models that are emerging. There is no doubt that there is a macroeconomic and technological big shift, but in our microcosm of printing promotional materials, we feel the printed word is here to stay.
Advertising and business will forever be interconnected and the modes of advertising are changing, however the Internet is not the panacea. Not everyone is as Internet savvy as the 18 year old college student who spends an hour a day on Facebook. Yes, it’s safe to say that the older generations are gaining significant traction when it comes to the web and social media and those 18 year olds will one day rule the world, but the key to this entire puzzle is figuring out how digital and print compliment each other not how one can destroy the other.
Some of the Most Clever Advertisements of all Time!
Tuesday, February 23rd, 2010At Banners on a Roll® we love clever promotion and advertising and after scouring the Internet, and compiling what we like, we wanted to share with you some of our most favorite advertisements we have ever seen. These are just fun to look at. Take a gander and let your creative juices flow ….
Don’t drink and drive

2010 Vancouver Winter Olympics Marketing Signage and Products: not only the biggest stage for athletes but also for printing
Monday, February 22nd, 2010The 2010 Winter Olympics in Vancouver, Canada are in full swing. The worlds-best athletes have been training for years just for this moment. While it is the biggest stage for sports stars across the globe, it is also the biggest stage for marketing signage and promotional products. On every athlete, behind every news conference, around every competition, are print products. Marketing teams from around the world are blanketing the city of Vancouver with print. Take a look at these photos to really get an idea of how much printing is actually used at the Olympic Games. There truly is no bigger stage.


