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Hello, Please Scan My QR Code: The Offline and Online Worlds Collide

Friday, April 2nd, 2010

Envision this. You are at a social gathering. People are mingling, chatting, and exchanging cordial pleasantries. Suddenly you overhear two people talking. One says to the other:

“Hello, nice to meet you. Please scan my QR Code.”

What?! Scan my QR Code? Really?

Yes, really. What you overheard could in fact happen. QR Codes are no longer a “what’s next” innovation from Popular Science. QR Codes are reality. As we discussed in one of our earlier blog posts, “Twitter, RSS Feeds, Facebook, oh my! Is Printing Getting Run Off The Press?” the offline world continues to seek stronger communion with the online world. QR Codes are a manifestation of this communion. The surge of online innovation has spurred a resurgence of offline innovation. And this is only the beginning.

Take Facebook for example … recently TechCrunch reported early rumors that this behemoth of a social network was experimenting with the integration of personalized QR Codes with online profiles. Print the code on practically anything and all your friends will be able to take a picture of it and instantly view your Facebook profile in all its glory.

marco-qr-facebook

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