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Month: June 2022

Unleash Success For Your Next Grand Opening With These Proven Tips

Posted on by benjamin@bannersonaroll.com

Unleash Success For Your Next Grand Opening With These Proven Tips

The grand opening of a new business is an exciting event that presents an opportunity to showcase everything your business has to offer, from products and services to values and mission. To make it a success, you will need to engage with locals, distribute marketing materials and generate community interest. However, before the big day arrives, it’s important to focus on promotion.

Promotional efforts are crucial for ensuring that your launch goes off without a hitch. Here are some of the best ways to promote your grand opening event:

Top Tips for Successful Promotion

As a business owner, you are the foremost expert on your enterprise. However, self-promotion is crucial to acquaint your audience with your brand, thereby convincing them to pay a visit. Creating a positive first impression and projecting the right image is essential.

Your grand opening is a critical opportunity to establish your reputation. Word of mouth is a powerful tool that can work to your advantage. Your opening day should be memorable, leaving a lasting impression on new customers.

To ensure that your visitors have a positive experience, you must provide the right expectations and meet them. Self-promotion is a powerful way to inform people about your new business and provide insights into what they can expect. By implementing a solid plan and leveraging the right materials, your pre-opening promotion can give your business the boost it needs.

Here are some of the best tips to make your marketing as effective as possible:

Set Goals Before Opening

Before diving into designing promotional materials and planning your grand opening, it’s important to establish a clear set of goals. Defining what you hope to achieve can help guide your marketing strategies and produce better results. Your goals should encompass both your promotional efforts and the opening event.

Depending on your business, some of the goals you may want to consider include:

  • Increasing visibility: Being noticed in a crowded market is crucial for any new business. Promoting your brand through social media, advertising, branded vehicles, and exterior decorations can all help increase your visibility and draw attention to your new establishment.
  • Generating excitement: Creating buzz and anticipation around your opening can help build a strong emotional connection with potential customers. Running contests, offering special deals, and organizing a grand opening event are all effective ways to get people excited and interested in your business.
  • Attracting your target demographic: Identifying your ideal customer base and targeting them directly through advertising, marketing materials, and social media can help ensure that your promotional efforts are reaching the right people.
  • Informing potential customers: While it’s important to build excitement around your new business, providing customers with important information can also be beneficial. Being transparent about your business’s values, processes, and services can help build trust with potential customers and establish a positive reputation from the outset.

 

Use Signage to Advertise

Signage is an excellent marketing tool that can attract new customers and provide essential information about your business. 

Here are some tips to help you get started:

  • Decorate your interior and exterior with signs: Whether you’re preparing for your grand opening or just looking to boost your business, signage is a great way to get noticed. You can use signs to advertise your business, products, or services. Make sure to start your advertising campaign early and continue it throughout the day of your grand opening event.
  • Custom business roll banners: One of the most popular types of advertising signage is the custom business roll banner. They are easy to design, quick to print, and budget-friendly. You can choose from various sizes and shapes, and they can withstand exposure to the elements for long-term outdoor use. Roll banners can be hung with zip ties, mounted on poles, or displayed on banner stands.
  • Event tents and graphics: If you have outdoor space, consider setting up an event tent to celebrate your grand opening. You can also include event graphics to inform your visitors about your business. The best part about event tents and custom business graphics is that they’re reusable for many different occasions.

By using these signage tips and tricks, you can attract new customers and promote your business effectively.

 

Trust Banners on a RollⓇ to Create Your Promotional Signs

Are you seeking effective methods to promote your business? Banners on a RollⓇ has everything you need to successfully advertise your next venture, from grand opening flags and roll banners to your permanent business sign. Our team of experts will guide you through the sign creation process to design inception. We utilize high-quality materials and industry-leading machinery to guarantee that you receive the best product possible. 

Begin your grand opening promotion today by requesting a quote via hello@bannersonaroll.com 

How to Prepare Your Images For Large-Format Printing

Posted on by benjamin@bannersonaroll.com

How to Prepare Your Images For Large-Format Printing

One of the most important aspects of any eye-catching large-scale visual is the use of high-quality photos and imagery. Whether you’re creating a small poster or a massive 50-foot roll banner, it’s crucial to choose the right images to represent your brand effectively. However, selecting the perfect photos can be challenging when it comes to large-scale graphics. You must ensure that the images are vivid and clear even when stretched to larger-than-life proportions.

Here are some essential factors to consider when submitting your photos to a print solutions provider. By following these guidelines, you can set your artwork and your business up for success:

What's the Right Size and Resolution

When it comes to printing solutions, it’s crucial to ensure that your images meet the required specifications. Although your print vendor will typically provide you with their preferred specifications, it’s essential to understand some of the terms that can be confusing.

Pixels per inch (PPI) is the standard measurement for image resolution, and it refers to the density of pixels per square inch of space they occupy. A larger PPI leads to higher image resolution, creating sharper images for large-format graphics.

Most commercially printed materials require roughly 300 PPI, which is also the minimum number of pixels per inch to create a high-resolution image. In contrast, smaller photos found on the internet are often only 72 PPI, which can lead to pixelation and blurriness when enlarged on a computer screen.

Increasing the resolution of these images results in less pixelation and distortion, as more pixels per inch provide greater clarity when the image is enlarged. To ensure that your images look their best, consider asking your print solutions provider about their PPI preferences and use higher resolutions whenever possible.

How Do I Account For the Image's Viewing Distance?

When it comes to large-format graphics, the distance between the audience and the image is crucial. Different viewing scenarios require different image sizes. For instance, viewers will look at a menu image closer than a billboard image. As images become larger, their effective resolution decreases, making viewing distance and audience proximity important considerations.

While a photo may appear pixelated up close, it will look fine when viewed from across a room. However, enlarging the image inherently decreases the number of pixels per inch. For example, a photo with 300 PPI in a magazine would only have 14 PPI when stretched across a 15-foot banner.

Although 300 PPI is the general industry standard, your print solutions provider can help determine if a lower resolution is acceptable depending on the nature and venue of the graphic.

Which File Format Should I Use?

Choosing the right image file format can be a tricky task, especially with the abundance of available options. Here is a brief overview of some of the most practical formats for your consideration:

  • JPEG – This is the most commonly used format that uses lossy compression to reduce the image file size. The quality of the image may decrease with multiple edits, so it’s best to avoid excessive modifications. However, it’s still a great option for most photo needs, as long as the size and resolution remain high.
  • TIFF – The tagged image file format is ideal when image quality is a top priority, and file size is not a concern. Professional photographers prefer this format because it uses lossless compression, allowing for unlimited edits without sacrificing image quality or introducing compression artifacts. Although the file size may be larger than JPEG, it’s worth the tradeoff.
  • PNG and GIF – While the portable network graphic and graphics interchange format may have their uses in digital formats, they are not recommended for print.

Where Can I Find a Provider to Print My Large-Format Graphics?

Whatever your large-format printing needs may be, Banners on a RollⓇ has you covered.

Our team of experts can help you achieve your business goals through a variety of visually stunning solutions. From upgrading your customer experience to building your brand identity and beyond, we offer personalized services tailored to your specific objectives.

Trust us to create and print custom-made graphics that will take your business to the next level.

Learn more by emailing us at hello@bannersonaroll.com

Is Electronic Digital Signage More Effective Than Traditional Signage?

Posted on by benjamin@bannersonaroll.com

Is Electronic Digital Signage More Effective Than Traditional Signage?

Signs play a vital role in communicating crucial information from businesses to consumers. Whether it’s promoting a product or guiding customers to the nearest restroom, signs serve many purposes. Brands take considerable time and effort to select the right signs that align with their business objectives. Traditional printed signs like banners, decals, posters, and vinyl graphics were the only options available in the past. However, the introduction of electronic digital signage has revolutionized the industry, expanding the possibilities for businesses to connect with their target audience through a rotating screen.

Although electronic digital signage is a highly beneficial tool, printed signs can still be valuable in certain situations. Depending on the occasion, a printed sign may be more appropriate than an electronic digital one and vice versa. This guide is designed to help you understand the pros and cons of electronic digital signage versus traditional signage, allowing you to choose the best option that aligns with your goals.

Electronic Digital VS. Traditional Signage

Signs serve many purposes, from increasing brand awareness to providing useful information and aesthetic appeal. To decide which style of sign is best for your company, there are several factors to consider, including the sign’s intended purpose, size, and location. Take these aspects into account to help you select the perfect signs for your business.

Purpose

When deciding whether to use electronic digital or print signs, determining the sign’s purpose is crucial. A traditional poster is an excellent option for labeling the conference room at the office, while an electronic digital display is more suitable for presenting daily specials at a restaurant. However, there may be instances where both types of signs are viable options. By establishing the sign’s purpose, you can weigh the pros and cons of each option and make an informed decision.

Space

Signs can be a powerful advertising tool when placed strategically. The size and shape of your signage will depend on the dimensions of the space where you plan to display it. Here are some things to consider when choosing between electronic digital and print options:

  • Print signs can be customized into various shapes and sizes to fit almost any space.
  • Electronic digital signs come in a wide range of lengths and widths but are often limited to a rectangular shape, making them less adaptable.
  • Traditional signs can be wrapped around unconventional spaces, while an electronic digital signs are better suited for flat surfaces and open areas.

Location

Choosing the right sign for your business involves more than just selecting a size. The location is also a crucial factor to consider. While electronic digital and print signs can both be used inside and outside, other aspects of the location will help you determine the best option.

Is Power Available? Electronic digital signs are highly visible and attention-grabbing but require a power source to function. Access to electricity is usually not a problem in today’s world, making it easy to power an electronic digital sign. However, in some cases, a print sign may be more appropriate. For example, if you’re promoting your brand at a festival in an open field with no access to power, a branded tent can make an impact even without an electronic digital sign.

Reliability

When it comes to electronic digital signage, several components are required for it to be effective, including a Wi-Fi connection, an updated content management system, and the screen itself. Sometimes the mechanisms that power an attention-grabbing electronic digital display malfunction, causing the sign to stop working for a short period of time. However, learning to work with technology can help ensure that your electronic digital sign runs smoothly all the time.

On the other hand, traditional signage is the most reliable option because of its simple physical design. Once installed properly, a high-quality print sign can last for years or until you decide to take it down.

Cost

When it comes to marketing initiatives, cost is a key component. Signage is a worthwhile investment, and selecting the best design will help you make the most of your budget. Consider the following factors to make an informed decision:

  • For most projects, a larger upfront investment is required to purchase an electronic digital display. However, once installed, an electronic digital sign can display advertisements, upcoming events, special announcements, and other messages for several years. Electronic digital signage can ultimately save your business money on advertising over time.
  • Print signs are economical and require minimal upkeep. However, they can be pricey if you need to replace them frequently. If you introduce a new product or rebrand, new signage will be necessary. The cost of replacing print displays can add up, depending on your usage.

Versatility

Electronic digital signage is an incredibly versatile option for businesses. Nearly anything can be displayed on the screen, and it can be changed as frequently as needed. Switch up graphics daily to showcase the latest sales, or adjust advertisements if they’re not getting results. Electronic digital signs offer countless opportunities to reach customers, and touchscreen displays can even create an interactive experience.

On the other hand, traditional print signs are static and better suited for long-term or permanent messages. However, their portability makes them versatile as well. They can be carried easily to events and reused, such as roll banners, retractable banner stands, and trade show displays.

When choosing between electronic digital and print signs, consider how you intend to use them to determine which offers the most versatility for your company’s needs.

Incorporate Traditional and Electronic Digital Signage

Electronic digital signage has opened up countless new avenues for brands to advertise, but traditional signage remains a key player in modern marketing. Choosing the right signage to suit each occasion requires the use of a combination of print and electronic digital displays. By understanding the advantages and disadvantages of each, you can select the most appropriate option to achieve your desired results.

At Banners on a RollⓇ, we specialize in creating high-quality traditional signage that takes your brand to the next level. Our customized signage is designed to captivate your target audience, boost brand awareness, and increase your bottom line. From a wide range of unique signs and graphics, you will certainly find the perfect sign for any purpose. If you have an idea, our design team can bring it to life.

Create eye-catching signs for your business today! Get started by requesting a quote via hello@bannersonaroll.com