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How to Work a Trade Show Booth

How to Work a Trade Show Booth

When it comes to showcasing your brand at a trade show, it’s not just about the custom display you bring. Your staff needs to bring their A-game to make valuable connections with prospects. To maximize opportunities and represent your company well, it’s essential to understand the dos and don’ts of working a trade show.

The Dos of Working a Trade Show

To create a successful trade show experience, companies must follow some basic guidelines to ensure that their staff can best connect with attendees. As you develop your trade show strategy, consider the following tips to help you succeed:

Maximizing Your Trade Show Presence

A trade show offers a prime opportunity for you to exhibit your expertise and leave a lasting impression on attendees. To achieve this, be prepared to field any questions that arise and establish trust with the audience. Having a strong grasp of the product or service you are showcasing will enable you to present your offering in the best light possible.

Moreover, it’s crucial to identify your objectives beforehand so that you can convey the relevant information to your team. Make sure that every member of your staff is aware of your goals and can articulate them clearly to visitors.

The Importance of a Positive Attitude

Trade shows can be overwhelming and tiring, and there may be moments when few people visit your booth. However, it’s crucial to maintain a positive and upbeat mindset throughout. Attendees see many booths and various factors could influence their disinterest in your exhibit, which are beyond your control. A positive attitude will help you start conversations with attendees and spark their interest in your company. Remember, a good attitude can make all the difference.

Keep Refreshments Close By

During a trade show, it’s essential to keep your team energized and hydrated throughout the day. Having snacks and beverages nearby can help keep your staff upbeat and happy, which can make all the difference in converting prospects into clients. The small cost of refreshments will pay for itself tenfold.

Prepare a Presentation

While some individuals can sell on the fly without any preparations, most booth employees will require a thoughtfully prepared presentation. Even if you have an in-depth knowledge of your company, having a set script will benefit you in communicating effectively with visitors.

When creating your presentation, aim for clarity and conciseness in highlighting the key information that your booth is promoting. To deliver an effective presentation, memorize your pitch and rehearse it in front of colleagues to get constructive feedback. You can also enhance your presentation with videos, slideshows, and PowerPoint presentations if your booth permits it.

Carefully Design Your Booth

The success of your staff at trade shows has a lot to do with the design of your booth. A thoughtfully crafted exhibit can help grab the attention of those passing by. Whether it’s a large tower that stands out among the other booths or attractive signage and interactive displays, the features of your booth can attract visitors and give your staff the chance to engage with them.

The Don'ts of Working a Trade Show

Attending trade shows can be a great way to showcase your business and connect with potential customers. However, it’s also essential to be aware of some common pitfalls that could hinder your success. Here are some things to avoid at your next trade show:

  • Oversharing with attendees: Some staff members may feel compelled to bombard attendees with too much information, which can lead to confusion and disinterest. Instead, train your team to listen actively and speak only when necessary.
  • Not asking questions: Don’t hesitate to ask the trade show organizers or regular exhibitors for information about the event. This can include display requirements, show demographics, key staff members, and other important details that can help you prepare.
  • Not following up: Following up with prospects after the show is crucial. Many companies forget to stay in touch with leads generated at a trade show, so make sure you make the most of your time and follow up with additional information.

Contact Banners on a RollⓇ For your Trade Show Exhibit Display Needs

Well-crafted custom trade show displays are essential to your success. By partnering with Banners on a RollⓇ, you can build a trade show booth that will allow your team to effectively connect with attendees. We specialize in high-quality trade show exhibit displays and can provide the guidance you need to create your own.

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The Importance of Festival Signage For Event Success

The Importance of Festival Signage For Event Success

When it comes to planning a festival, custom graphics, and signs are often overlooked. However, they play a crucial role in the event’s success. Not only do they enhance the aesthetics of the area, but they also promote the festival and provide practical information to attendees. Therefore, it’s imperative for festival organizers to invest in high-quality signage and graphics that will elevate their event to the next level.

Top Benefits of Festival Signage

As you prepare for your upcoming festival, you may be questioning whether adding signage is a worthwhile investment. With enjoyable activities, engaging entertainment, and delicious food already in place, you might wonder if signage is even necessary.

Signs and graphics play a crucial role in the success of any festival or event. They help to inform and guide attendees as they navigate through the exciting experiences that you have planned for them. To demonstrate the impact of signage, check out some examples of how Banners on a RollⓇ signage has benefited past festivals:


Promoting your festival is just as important as planning it. Even if your festival is spectacular, without proper promotion, it may not draw the attention it deserves. To ensure the success of your festival, it is crucial to promote it widely within your community. One of the most effective ways to increase visibility is by using custom festival graphics and signs.

Strategic placement of promotional signage can help attract potential festival-goers. Consider placing signs in high-traffic areas, busy roadways, windows of your sponsors’ establishments, and on buildings. These efforts can help raise awareness and ultimately lead to a greater turnout at your event.


It’s important to make sure that festival-goers have a fantastic time once they arrive. Providing a unique appearance to your event space is one way to ensure that it’s memorable. One way to achieve this is through the use of festival graphics and signage scattered throughout the premises.

With top-quality signage, you can showcase custom graphics designed exclusively for the festival. This can celebrate the festival’s focus, such as a particular time of year, the community, the type of music, food, or any other theme. With these striking visuals, you’ll create an atmosphere that will stick with those who attend, bringing them back to the festival year after year. Festival signage adds a distinctive personality to the event that attendees will connect with and be drawn to.


Festivals are often sprawling events that span a vast area and use various facilities. To ensure a seamless experience, it’s important to have effective wayfinding signage that guides attendees around the event and helps them locate key areas. With proper wayfinding signage, people are less likely to grow frustrated or miss out on different events they were excited to attend. By avoiding these types of negative experiences, festival organizers can ensure that attendees leave satisfied with their overall festival experience.


Event signage is a valuable asset for both the aesthetic and practical value it brings to attendees. Moreover, it offers a financial opportunity to those who attend. Companies and organizations often sponsor events in exchange for advertising at the festival. If you have signage planned, it’s easy to incorporate sponsor graphics on your signs, which can yield a return on your investment and potentially generate a profit.

For festivals that prioritize business acumen and long-term success, sponsored signs are a top choice. It’s a great way to enhance the event’s visual appeal while also earning money. Why not boost your festival’s visual appeal while also making a profit?

Popular Styles of Festival Signage

When searching for festival signs, it’s important to consider signage styles that can transform your event space into a memorable experience. Here are some of the most popular signage styles that you can choose from:


Festivals are all about fun, and outdoor flags are a great way to showcase your graphics. With their dynamic movement in the wind, they effortlessly draw the attention of passersby. Their vivid colors and engaging imagery add to the overall atmosphere of any event and leave a lasting impression on attendees.

Event Tents

Custom event tents are perfect for festivals, providing an impromptu structure that can be used as a centralized location for selling merchandise, food, and drinks, as well as tickets. Branded tents can be utilized to restrict areas, such as a staff-only “office,” medical tent, or VIP lounge. They also provide a shaded area for festival-goers to recuperate during summer festivals.

Moreover, event tents can be customized with festival graphics, making them an excellent way to improve the ambiance of the event. Unique messages, graphics, and colors can be added to fit your specific event, with various sizes and design options available to choose from. So, whether you need a small or large tent, you can find one that perfectly serves your festival.


Whether your festival is held indoors or outdoors, impress your audience and have the flexibility you need with custom event banners. With a variety of styles to choose from, banners are an attractive solution to display event graphics.

For festivals with walkways lined with poles or streetlamps, boulevard banners are an excellent choice as they hang off the side, showcasing branded images and graphics. Retractable banner stands are another versatile option that allows you to set up signage wherever you desire. Additionally, hung vinyl roll banners are perfect for welcoming event attendees as they can hang over the entrance, showcasing the festival name and other on-brand graphics.

Get Custom Festival Signage For Your Event From Banners on a RollⓇ

If you want to make a statement at your upcoming festival, festival signage is essential. Not only does it offer practical information, but it also adds to the overall experience. To make this happen, it’s crucial to work with a professional, such as Banners on a RollⓇ, to ensure the best possible signage.

Work with us today by emailing

Achieving Success With Trade Show Signage

Achieving Success With Trade Show Signage

What makes certain trade show exhibitors stand out and capture all the attention? One factor is their captivating design. While a booth should represent the purpose and personality of a company, it must also convey the brand in a distinctive manner, particularly in a bustling convention setting.

August marks the beginning of trade show planning for many individuals. Why? Because it allows for a two-month lead time before October, the prime month for trade shows. During this crucial planning phase, exhibitors initiate the process of brainstorming, designing, and ordering their displays, ensuring they receive them in time for the fall season.

Preparing for a trade show, especially one that holds significant importance in a particular industry, can be an overwhelming and stressful endeavor. Banners on a RollⓇ recognizes two crucial factors: companies require dependable large-format graphics and they need them well in advance of the deadline, even while accounting for any last-minute modifications.

Planning For A Trade Show

If you’re a first-timer, here are some important factors to consider when planning for a trade show:

  1. Venue: If the event takes place indoors, you have more options for booth setups, banners, signs, table coverings, and digital displays. For outdoor venues, prioritize shade, stability, and simplicity with tents, flags, and weighted standees.
  2. Components: Each trade show has its own specifications and regulations, allowing or prohibiting certain elements. Determine if you can use a booth or if a tabletop display will suffice. Are you allowed to hang items from the ceiling or place decals on the floor? Familiarize yourself with the rules to understand what is possible and plan accordingly based on space, cost, and guidelines.
  3. Presentation: Decide how you want to engage with attendees—behind a table, face-to-face, or in front of a banner featuring your logo. Consider whether you want your product to take center stage or if an island display with ample space around it suits your needs. Standing out among numerous exhibitors requires a bold and imaginative approach. How do you want to showcase your brand?
  4. Portability: If you need to travel to multiple shows, the ability to set up and dismantle your display easily is crucial. Opt for modular designs, folding panel displays, and pop-ups that facilitate convenient transportation.
  5. Goals: Determine your objectives for participating in the trade show. If your focus is on making sales, point-of-purchase (POP) displays may be ideal. For networking events, digital displays can effectively communicate a wealth of information in an immersive manner. Brightly colored photo areas with repeated banners create a perfect branding backdrop for capturing photos.

Understanding your options empowers you to create a trade show design that aligns with your goals. Start by measuring the booth layout to determine the available space for communicating your brand. If possible, visit the venue beforehand to assess the allocated area. Banners on a RollⓇ can assist in creating various displays, including backdrops, printed tablecloths, table-toppers, pop-ups, roll banners, and flags.

Begin your preparation for your trade show today by requesting a quote via