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Sports Arena & Stadium Signage

Sports Arena & Stadium Signage

A sports event is much more than just a game. It’s an immersive experience, an opportunity to connect with other fans and feel like part of something special. But how can you achieve this in such a large space? The answer is Banners on a RollⓇ.

Stadiums provide a blank canvas to promote your team’s story through high-impact graphics, inspiring images, and bold branding. With Banners on a RollⓇ end-to-end solutions, you can create functional signage that welcomes fans from the farthest reaches of the parking lot. Our design, printing, and installation services ensure that your stadium signage is a memorable and integral part of the overall fan experience.

What makes stadium signage unique?

When it comes to sports arenas, signage, and large-format printing can be quite different compared to other businesses. Let’s take a closer look:


Sports arenas are massive structures that consist of thousands of seats, endless concourses, and multiple levels. Consequently, the challenge when it comes to large-format signage solutions is scale. A reliable and capable partner is required to meet the demands of such an enormous venue.


While there are many surfaces to cover and signs to hang, it’s essential to find the right balance. You don’t want to inundate your guests with an overwhelming number of signs. Instead, identify high-traffic areas such as concession stands, entryways, and concourses, where you can make a significant impact. Work together with your marketing and branding team to create a cohesive stadium branding strategy that enhances the fans’ experience.


When it comes to stadium branding, consistency is key. This means adhering to your brand standards, including color schemes and logos, to create a seamless experience for your guests. Don’t forget to include even health and safety signage and wayfinding signs as part of your brand strategy.


As with any business, stadiums must adhere to the Americans with Disabilities Act (ADA). This means that all signage must be accessible, including Braille and raised letters or numbers for visually impaired individuals. Specific requirements need to be met, such as mounting location, color contrast, and non-glare surface, to ensure compliance.

Types of Signage in Sports Stadiums

Sports stadiums utilize various forms of signage to enhance the fan experience. 

Environmental Graphics

Environmental graphics, in particular, are a critical component of stadium design. This type of signage leverages environmental graphic design (EGD) principles to improve visitor experience, similar to how website UX enhances online user experience. 

Here are the most common types of environmental graphics used in stadiums:

  • Branded and themed signage – These graphics include window graphics, giant wall murals, vinyl banners, custom backdrops, and floor graphics that establish the stadium’s identity. They welcome fans, celebrate players, and help visitors connect with their environment.
  • Wayfinding signage – Directional signs, maps, directories, symbols, and placards guide visitors through the venue. These are especially crucial in large sports complexes.
  • Selfie Stations – These are photo opportunities for fans to take pictures with friends and family in front of a fun photogenic backdrop to share on social media.
  • Identity signage – This category includes signs, murals, and artwork that define a space, give it an identity, and help people feel connected to it. In stadiums, this might be VIP seating areas, the press box, or special access areas of the locker rooms.
  • Exhibition signage – Stadiums often feature special events, such as art collections or displays of team memorabilia. Custom signage informs visitors and guides them through the displays.

Banners on a RollⓇ

Banners on a RollⓇ are an excellent choice when it comes to versatility and ease of installation, making it simple to switch them out throughout the season. For instance, you could hang a 30-foot-long roll from the entryway ceiling, celebrating past tournament championships or retired players. Mesh banners are also a great way to display information on a merchandise table or at an informational ticket booth for season tickets.

Give your stadium its brand and help it stand out by partnering with Banners on a RollⓇ. Get started by requesting a quote via 


Wayfinding Signage at Colleges and Universities

Wayfinding Signage at Colleges and Universities

As students, faculty, staff and visitors arrive at your college or university, it’s important that they know they’ve arrived at the right place. While large signs at the entrances are helpful, how do they navigate the campus once they’re inside? This is where directional signage comes in handy. In addition to featuring your school’s name and logo, effective wayfinding signage can guide people to the correct buildings for classes, meetings, and events. Discover the benefits of implementing wayfinding signage on your campus and how it can benefit your school’s community.

What is Wayfinding Signage?

According to the Society of Experiential Graphic Design, wayfinding helps to guide people in a physical environment. It can also increase their understanding of a physical location and make their experience in a physical space better. Wayfinding signage typically falls into one or more category:


  • Identification: This type of sign informs people about the identity of a building or helps them recognize their location. Examples include signs displaying room numbers or names and entrance plaques.
  • Information: These signs provide people with useful information about a location, such as the location of restrooms or building hours. Informative signs can also direct people to other locations when a building is closed.
  • Direction: Directional signage offers guidance to people on where to go. This can include signs with arrows or text displaying the location of a room or interactive floor decals.
  • Regulatory: Certain wayfinding signs ensure that a location meets regulatory requirements, such as the International Symbol of Accessibility on restroom signs for accessible restrooms, or “no smoking” signs in designated areas.

Uses of Outdoor Wayfinding Signage at Universities

Outdoor directional signage serves a variety of purposes on a college or university campus. Highlighted below are some ways to utilize wayfinding signs outside:

  • Welcome visitors: A prominent outdoor sign placed at the entrance of the campus can welcome visitors and let them know that they are in the right place. Similarly, outdoor signage placed at the front of specific buildings can extend a warm welcome to visitors.
  • Guide people to the right buildings: Outdoor wayfinding signage can direct people to specific buildings and locations on campus. It can use arrows to show people which way to turn as they navigate through parking lots, paths or roads on campus. Signage can also include details on how far away a particular building is in feet, meters or minutes.
  • Help people find their way: Wayfinding signage can also feature maps to help people orient themselves and locate multiple destinations on campus. Maps can show people where they currently are and outline how far they can walk within 5 or 10 minutes. Additionally, maps can provide information on modes of transport, such as campus shuttles or bike share systems.
  • Share updates and information: Outdoor signage can display real-time information about campus happenings. For instance, digital signs at the campus entrance can display information about school closures, sports team updates, faculty announcements and new school policies. Displaying the necessary information on entrance signs makes it easy for people to stay informed as they arrive on campus.

Uses of Indoor Wayfinding Signage at Universities

Finding your way inside a large campus building can be a challenging task, even when you know where you’re going. Indoor directional signage can help visitors, students, and staff find their way and identify where they’re supposed to be. Here are a few ways that indoor wayfinding signs can be used to improve campus navigation:

  • Identifying rooms: Room plaques with printed numbers or names can be placed next to doorways, making it easy for students and visitors to locate classrooms and other areas within the building.
  • Directing people to particular areas: Wayfinding signs can be placed on walls to guide people to the right locations within the building. Arrows or floor numbers can be used to help people navigate their way around. Directory signs located next to elevators or stairwells can also guide people to the right spots.
  • Sharing rules and expectations: Buildings within your campus can have different rules and regulations that students and visitors need to be aware of. Wayfinding signs can be used to convey the appropriate information, such as quiet hours, building access, and closing times.
  • Providing necessary information: Signs located on walls, next to doorways, or near elevators and stairs can guide people by providing them with essential information. This can include details on fire safety procedures, restroom locations, and emergency contact information.

Banners on a RollⓇ Can Help You Make the Most of Campus Wayfinding Signage

Make everyone who visits your college or university feel confident and welcome by installing directional and wayfinding signage that clearly displays the right path. When people can easily get to where they need to go, they are more likely to have a positive impression of your institution, which can lead to greater enrollment, improved work satisfaction, and word-of-mouth referrals.

Looking to create wayfinding signs for your university or college? Get started by requesting a quote via