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3 Ways Retailers Can Differentiate Themselves This Holiday Season

3 Ways Retailers Can Differentiate Themselves This Holiday Season

Although it may be too early for consumers to start thinking about holiday shopping, most retailers are already preparing for the busiest time of the year. As a retail business owner, creating an effective marketing strategy is vital to take advantage of the holiday shopping rush, which can account for up to 20 percent of your annual sales.

While in-store signage and special promotions are common tactics in retail marketing, it can be challenging to stand out from the competition in a highly fragmented and competitive industry. To capture additional demand and attention from holiday shoppers, here are three ways to differentiate your retail business:

Guide Customers Through Every Step of the Buyer’s Journey

An inconspicuous outdoor sign and a few window clings during the holiday shopping season won’t suffice. You’ll need to engage customers at every stage of their journey, starting with grabbing their attention outside the store. Eye-catching Banners on a Roll® will attract potential shoppers, inspiring them to come inside.

Once inside, strategically placed in-store signage can guide customers through the sales funnel. Vinyl Graphics can lead the way to special displays and store sections, while point-of-purchase (POP) displays encourage add-on sales and impulse buys at the register. By nurturing customers throughout their journey, you can convert window shoppers into loyal, paying customers and drive additional revenue per transaction.

Grab Attention With Special Holiday Displays and Promotions

Make your store stand out this holiday season by curating special displays encouraging purchases. Group similar products together to create a themed experience and dedicate specific areas to holiday sales and gift ideas. This will allow customers to easily find items they need, whether it’s a gift, stocking stuffer, or personal purchase. To encourage cross-product sales, incorporate signs throughout your store suggesting purchase pairings.

Use holiday-themed graphics and signage to create an emotional connection with customers. Nostalgic holiday images and phrases evoke positive emotions, which can lead to higher sales. Take advantage of the holiday season to establish a memorable and emotional customer experience.

Implement a Multi-channel Marketing Approach

Are you looking for effective ways to drive in-store sales and improve customer engagement during the holidays? While in-store signage and marketing collateral are important, they’re only part of the equation. Nowadays, customers rely heavily on their mobile devices and digital technology to stay informed about holiday sales and product availability. That’s why adding digital marketing elements to your media mix is crucial to reaching a wider consumer base through multiple channels.

One of the most effective digital marketing strategies to consider is geotargeting technology. This allows you to offer exclusive promotions and limited-time offers to nearby customers in your store or the broader local area. Incentivizing shoppers can drive more foot traffic and generate more sales.

Integrating digital content with your existing signage and marketing collateral is also smart. Using similar colors, themes, and imagery across all marketing components will create a cohesive brand story that resonates more strongly with your audience. This will give you the traction you need to create a successful holiday marketing campaign.

To learn more about using Banners on a Roll® signage to stand out this holiday season, contact us at hello@bannersonaroll.com

Guide to Custom Parade Signage and Advertising

Guide to Custom Parade Signage and Advertising

Parades are known to be loud, exhilarating celebrations that cover vast areas and can be chaotic. Large and contrasting signs are required to ensure that your attendees are well-informed and guided. This guide will help you select the best signage options for your event.

The Importance of Custom Directional Signage During A Parade

Custom directional signage is a key component if you’re organizing a parade. Large, clear signs ensure everyone knows where they’re going and how to get there. In addition to welcoming attendees, directional signage reinforces that they’re in the right location. Custom signs can also assist with:

  • Establish the Parade Route: The parade route is the main attraction, so it’s important to indicate it. This will help people determine where to position themselves for the best view.
  • Provide Directions: Parades can be chaotic events with many attendees trying to navigate through the crowds. To avoid confusion, post signs with clear directions that indicate how to get to important areas, routes, and tents.
  • Designate Areas: Attendees will also look for signs to tell them they have arrived at their destination. Designating specific areas with signage can help people find where to park, locate a specific tent, or identify where the parade will pass through.

How to Optimize Customer Event Tents for a Parade

Tents and booths are essential assets for your next parade or event. They are versatile, customizable, and portable, making them an easy choice for marketing and sheltering participants. Here are some reasons why you should consider custom event tents for your next event:

  • Showcase logos and sponsors: A custom tent is a great way to showcase logos and sponsors at the entrance or exit of your parade. With its high visibility, almost every person attending the parade will stop or pass by the tent at some point.
  • Check-in participants: Custom tents can also expedite the check-in process for parade participants. You can use the tent to promote your sponsors while checking everyone in.
  • Shelter awards or judges: Once everyone is checked in, transport the custom tent to the end of the parade route for awards or judges. It will provide shelter and a designated place for the judges to decide.

How to Effectively Use Custom Parade Banners on a Roll®, Flags, and Signs

To make your parade stand out, it’s crucial to use custom Banners on a RollⓇ, flags, and signs. These items will enhance the experience for participants, guests, and advertisers, creating a more exciting atmosphere for everyone involved. By offering a range of options, you can increase revenue from advertisers, who will be eager to showcase their logos effectively. To create a successful parade, make sure you have the following:

  • Banners on a Roll®: Hang Banners on a Roll® in high-traffic areas of neighboring towns to promote your event. You can also use custom parade banners to mark the beginning or end of the parade route.
  • Flags: Use eye-catching flags to outline the parade route. You can also customize them with sponsor logos.
  • Signs: Well-designed signs can be incredibly useful at any parade. Use them to advertise, give directions, or mark important locations.

Choose Graphic Design Professionals for Custom Parade Signage

Look no further than Banners on a Roll® for well-crafted and visually striking signage for your parade. Our selection of customizable print products includes high-quality options, from directional signs and event tents to Banners on a Roll®, flags, and graphics.

We specialize in providing top-notch services for all your printing needs. Unlike other vendors who offer a range of printing products and services, we focus solely on large-format printing. Our goal is to establish lasting relationships with our clients by offering personalized solutions and exceptional customer service.

To get your hands on the best graphics for your parade, contact Banners on a Roll® to get started at hello@bannersonaroll.com



Prescription for Effective Healthcare Marketing

Prescription for Effective Healthcare Marketing

As temperatures drop, the flu bug is making its return and it’s not looking good. The 2023 flu season is shaping up to be like the influenza season of 2019 – the largest on record in Australia. If history repeats itself, the United States is in for a long winter. This makes it crucial for healthcare companies, including drug stores, private practices, and medical centers, to focus on their marketing needs. Entrust Banners on a RollⓇ to help you take center stage in the healthcare industry.

Health care is at the forefront of many people’s minds, especially during the fourth quarter of the year. At Banners on a RollⓇ, we understand the importance of positioning your practice, medical facility, or retail outlet as a reliable resource for your client’s medical requirements.

One of the most significant events during this time is the open enrollment period for health insurance. Millions of Americans are searching for the best insurance coverage to suit their family’s needs. You can establish your brand as the authority for answers to their insurance queries.

Additionally, the end of the year is the ideal time to utilize any remaining flexible spending accounts. Many individuals and businesses are assessing their remaining funds and planning on how to use them. If you’re an expert in a specialized field, such as an eye care center or a retail store that sells eligible items, these are great opportunities for you.

It’s no longer a guarantee that patients will rely on their primary care physician to distribute the flu vaccine. This has led to a shift in the industry, making the flu a highly profitable venture for businesses. In fact, the flu vaccine industry is now valued at $7.47 billion. The Centers for Disease Control and Prevention (CDC) recorded that during the 2021-2022 influenza season, an estimated 9 million illnesses, 4 million medical visits, 10,000 hospitalizations, and 5,000 deaths were linked to the flu. Did your business benefit from this trend as patients sought out immunization elsewhere?

It all equates to the potential for big business if you play your cards right. Banners on a RollⓇ has several solutions that can be adapted to fit your specific needs. Consider these options:

  • Banners on a RollⓇ: Banners on a RollⓇ can be a valuable tool to enhance visibility, communicate key messages, and engage with patients, staff, and the community. They are durable and functional, wherever you’d like to be seen outside, we can customize a signage solution that fits you, your message, and your space. They can be used to provide details about flu vaccination clinic locations, dates, and times.
  • Feathered Flags: They are tall, narrow, and eye-catching advertising tools that can be highly effective in promoting a healthcare system. These flags are often displayed outdoors and can draw attention from a distance. They can play a vital role in promoting flu awareness, vaccination clinics, and other related services offered by a healthcare system. 
  • Retractable Banners: Eye-catching signs that promote customers’ health with a clear message. These signs are lightweight and customizable, making them perfect for your needs. You can use retractors as a background while your clients spread the word about #flushots on different social media platforms.

Effective Marketing Solutions for Your Healthcare Needs

At Banners on a RollⓇ, we understand that health is unpredictable. That’s why we offer dependable solutions to help you market yourself as a reliable source for healthcare-related demands, not just during flu season, but all year round. Let us assist you in reducing the unpredictability of your bottom line.

Contact Banners on a RollⓇ to get started at hello@bannersonaroll.com