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3 Ways Retailers Can Differentiate Themselves This Holiday Season

3 Ways Retailers Can Differentiate Themselves This Holiday Season

Although it may be too early for consumers to start thinking about holiday shopping, most retailers are already preparing for the busiest time of the year. As a retail business owner, creating an effective marketing strategy is vital to take advantage of the holiday shopping rush, which can account for up to 20 percent of your annual sales.

While in-store signage and special promotions are common tactics in retail marketing, it can be challenging to stand out from the competition in a highly fragmented and competitive industry. To capture additional demand and attention from holiday shoppers, here are three ways to differentiate your retail business:

Guide Customers Through Every Step of the Buyer’s Journey

An inconspicuous outdoor sign and a few window clings during the holiday shopping season won’t suffice. You’ll need to engage customers at every stage of their journey, starting with grabbing their attention outside the store. Eye-catching Banners on a Roll® will attract potential shoppers, inspiring them to come inside.

Once inside, strategically placed in-store signage can guide customers through the sales funnel. Vinyl Graphics can lead the way to special displays and store sections, while point-of-purchase (POP) displays encourage add-on sales and impulse buys at the register. By nurturing customers throughout their journey, you can convert window shoppers into loyal, paying customers and drive additional revenue per transaction.

Grab Attention With Special Holiday Displays and Promotions

Make your store stand out this holiday season by curating special displays encouraging purchases. Group similar products together to create a themed experience and dedicate specific areas to holiday sales and gift ideas. This will allow customers to easily find items they need, whether it’s a gift, stocking stuffer, or personal purchase. To encourage cross-product sales, incorporate signs throughout your store suggesting purchase pairings.

Use holiday-themed graphics and signage to create an emotional connection with customers. Nostalgic holiday images and phrases evoke positive emotions, which can lead to higher sales. Take advantage of the holiday season to establish a memorable and emotional customer experience.

Implement a Multi-channel Marketing Approach

Are you looking for effective ways to drive in-store sales and improve customer engagement during the holidays? While in-store signage and marketing collateral are important, they’re only part of the equation. Nowadays, customers rely heavily on their mobile devices and digital technology to stay informed about holiday sales and product availability. That’s why adding digital marketing elements to your media mix is crucial to reaching a wider consumer base through multiple channels.

One of the most effective digital marketing strategies to consider is geotargeting technology. This allows you to offer exclusive promotions and limited-time offers to nearby customers in your store or the broader local area. Incentivizing shoppers can drive more foot traffic and generate more sales.

Integrating digital content with your existing signage and marketing collateral is also smart. Using similar colors, themes, and imagery across all marketing components will create a cohesive brand story that resonates more strongly with your audience. This will give you the traction you need to create a successful holiday marketing campaign.

To learn more about using Banners on a Roll® signage to stand out this holiday season, contact us at

Guide to Custom Parade Signage and Advertising

Guide to Custom Parade Signage and Advertising

Parades are known to be loud, exhilarating celebrations that cover vast areas and can be chaotic. Large and contrasting signs are required to ensure that your attendees are well-informed and guided. This guide will help you select the best signage options for your event.

The Importance of Custom Directional Signage During A Parade

Custom directional signage is a key component if you’re organizing a parade. Large, clear signs ensure everyone knows where they’re going and how to get there. In addition to welcoming attendees, directional signage reinforces that they’re in the right location. Custom signs can also assist with:

  • Establish the Parade Route: The parade route is the main attraction, so it’s important to indicate it. This will help people determine where to position themselves for the best view.
  • Provide Directions: Parades can be chaotic events with many attendees trying to navigate through the crowds. To avoid confusion, post signs with clear directions that indicate how to get to important areas, routes, and tents.
  • Designate Areas: Attendees will also look for signs to tell them they have arrived at their destination. Designating specific areas with signage can help people find where to park, locate a specific tent, or identify where the parade will pass through.

How to Optimize Customer Event Tents for a Parade

Tents and booths are essential assets for your next parade or event. They are versatile, customizable, and portable, making them an easy choice for marketing and sheltering participants. Here are some reasons why you should consider custom event tents for your next event:

  • Showcase logos and sponsors: A custom tent is a great way to showcase logos and sponsors at the entrance or exit of your parade. With its high visibility, almost every person attending the parade will stop or pass by the tent at some point.
  • Check-in participants: Custom tents can also expedite the check-in process for parade participants. You can use the tent to promote your sponsors while checking everyone in.
  • Shelter awards or judges: Once everyone is checked in, transport the custom tent to the end of the parade route for awards or judges. It will provide shelter and a designated place for the judges to decide.

How to Effectively Use Custom Parade Banners on a Roll®, Flags, and Signs

To make your parade stand out, it’s crucial to use custom Banners on a RollⓇ, flags, and signs. These items will enhance the experience for participants, guests, and advertisers, creating a more exciting atmosphere for everyone involved. By offering a range of options, you can increase revenue from advertisers, who will be eager to showcase their logos effectively. To create a successful parade, make sure you have the following:

  • Banners on a Roll®: Hang Banners on a Roll® in high-traffic areas of neighboring towns to promote your event. You can also use custom parade banners to mark the beginning or end of the parade route.
  • Flags: Use eye-catching flags to outline the parade route. You can also customize them with sponsor logos.
  • Signs: Well-designed signs can be incredibly useful at any parade. Use them to advertise, give directions, or mark important locations.

Choose Graphic Design Professionals for Custom Parade Signage

Look no further than Banners on a Roll® for well-crafted and visually striking signage for your parade. Our selection of customizable print products includes high-quality options, from directional signs and event tents to Banners on a Roll®, flags, and graphics.

We specialize in providing top-notch services for all your printing needs. Unlike other vendors who offer a range of printing products and services, we focus solely on large-format printing. Our goal is to establish lasting relationships with our clients by offering personalized solutions and exceptional customer service.

To get your hands on the best graphics for your parade, contact Banners on a Roll® to get started at

Wayfinding Signage at Colleges and Universities

Wayfinding Signage at Colleges and Universities

As students, faculty, staff and visitors arrive at your college or university, it’s important that they know they’ve arrived at the right place. While large signs at the entrances are helpful, how do they navigate the campus once they’re inside? This is where directional signage comes in handy. In addition to featuring your school’s name and logo, effective wayfinding signage can guide people to the correct buildings for classes, meetings, and events. Discover the benefits of implementing wayfinding signage on your campus and how it can benefit your school’s community.

What is Wayfinding Signage?

According to the Society of Experiential Graphic Design, wayfinding helps to guide people in a physical environment. It can also increase their understanding of a physical location and make their experience in a physical space better. Wayfinding signage typically falls into one or more category:


  • Identification: This type of sign informs people about the identity of a building or helps them recognize their location. Examples include signs displaying room numbers or names and entrance plaques.
  • Information: These signs provide people with useful information about a location, such as the location of restrooms or building hours. Informative signs can also direct people to other locations when a building is closed.
  • Direction: Directional signage offers guidance to people on where to go. This can include signs with arrows or text displaying the location of a room or interactive floor decals.
  • Regulatory: Certain wayfinding signs ensure that a location meets regulatory requirements, such as the International Symbol of Accessibility on restroom signs for accessible restrooms, or “no smoking” signs in designated areas.

Uses of Outdoor Wayfinding Signage at Universities

Outdoor directional signage serves a variety of purposes on a college or university campus. Highlighted below are some ways to utilize wayfinding signs outside:

  • Welcome visitors: A prominent outdoor sign placed at the entrance of the campus can welcome visitors and let them know that they are in the right place. Similarly, outdoor signage placed at the front of specific buildings can extend a warm welcome to visitors.
  • Guide people to the right buildings: Outdoor wayfinding signage can direct people to specific buildings and locations on campus. It can use arrows to show people which way to turn as they navigate through parking lots, paths or roads on campus. Signage can also include details on how far away a particular building is in feet, meters or minutes.
  • Help people find their way: Wayfinding signage can also feature maps to help people orient themselves and locate multiple destinations on campus. Maps can show people where they currently are and outline how far they can walk within 5 or 10 minutes. Additionally, maps can provide information on modes of transport, such as campus shuttles or bike share systems.
  • Share updates and information: Outdoor signage can display real-time information about campus happenings. For instance, digital signs at the campus entrance can display information about school closures, sports team updates, faculty announcements and new school policies. Displaying the necessary information on entrance signs makes it easy for people to stay informed as they arrive on campus.

Uses of Indoor Wayfinding Signage at Universities

Finding your way inside a large campus building can be a challenging task, even when you know where you’re going. Indoor directional signage can help visitors, students, and staff find their way and identify where they’re supposed to be. Here are a few ways that indoor wayfinding signs can be used to improve campus navigation:

  • Identifying rooms: Room plaques with printed numbers or names can be placed next to doorways, making it easy for students and visitors to locate classrooms and other areas within the building.
  • Directing people to particular areas: Wayfinding signs can be placed on walls to guide people to the right locations within the building. Arrows or floor numbers can be used to help people navigate their way around. Directory signs located next to elevators or stairwells can also guide people to the right spots.
  • Sharing rules and expectations: Buildings within your campus can have different rules and regulations that students and visitors need to be aware of. Wayfinding signs can be used to convey the appropriate information, such as quiet hours, building access, and closing times.
  • Providing necessary information: Signs located on walls, next to doorways, or near elevators and stairs can guide people by providing them with essential information. This can include details on fire safety procedures, restroom locations, and emergency contact information.

Banners on a RollⓇ Can Help You Make the Most of Campus Wayfinding Signage

Make everyone who visits your college or university feel confident and welcome by installing directional and wayfinding signage that clearly displays the right path. When people can easily get to where they need to go, they are more likely to have a positive impression of your institution, which can lead to greater enrollment, improved work satisfaction, and word-of-mouth referrals.

Looking to create wayfinding signs for your university or college? Get started by requesting a quote via