It doesn’t seem that long ago that our primary source of personal entertainment came from a glowing box, often in a wooden cabinet, or possibly a glossy-paged magazine, newspaper, or the latest book. All of these mediums continue to contribute to the rich and immersive information and entertainment, and as time marches forward, none seem to be eliminated, but rather augmented with digital companions. While media companies continue to grow in their exposure, knowledge, and experimentation on monetizing the digital world with their brands, one revenue opportunity media companies have begun waking up to is poised to contribute a ever-growing portion of income to the balance sheet: events.