It doesn’t seem that long ago that our primary source of personal entertainment came from a glowing box, often in a wooden cabinet, or possibly a glossy-paged magazine, newspaper, or the latest book.  All of these mediums continue to contribute to the rich and immersive information and entertainment, and as time marches forward, none seem to be eliminated, but rather augmented with digital companions.  While media companies continue to grow in their exposure, knowledge, and experimentation on monetizing the digital world with their brands, one revenue opportunity media companies have begun waking up to is poised to contribute a ever-growing portion of income to the balance sheet: events.

The Event Opportunity

Public gatherings, radio, or televised, media events have transitioned from a gathering about a topic to being THE topic of discussion. Consider the televised awards shows such as The Academy Awards, Golden Globes, Country Music Awards, and so many more, where the object of the event—entertainment performances—almost play second fiddle to the celebration media event.  The pageantry, performances, A-list presenters, and substantial promotion leads to a well-attended, and highly-viewed televised event with a trickle-down of advertising, promotion, and even direct revenue opportunities for media companies, sponsors, designers, and performers.

Make It Unforgettable

Of course, The Academy Awards tens of millions of dollars in their production and promotion budget, but what about the local media company who is sponsoring a local event, hosting their podcast, or a vendor at a local convention?  Banners on a Roll® make a strong impression with affordable, durable, and vibrant plastic banners, cut to size and installed quickly as table skirts, barricade advertising/branding, and more.  Pair your Banners on a Roll® with pennant flags, barrel covers, and feather flags to create a consistent experience for attendees and those observing from afar through television or live Web streams.

As you prepare for your events for the coming year, be sure to include a call to Banners on a Roll® for a fast and free quote on the promotional and event signage your organization needs to make a lasting impression for attendees and online viewers.  For a free quote, fill out our “Request a Quote” form and include your logo or branding so we can ensure it’s high enough resolution to print well.  We look forward to serving you soon!