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3 Ways Retailers Can Differentiate Themselves This Holiday Season

Although it may be too early for consumers to start thinking about holiday shopping, most retailers are already preparing for the busiest time of the year. As a retail business owner, creating an effective marketing strategy is vital to take advantage of the holiday shopping rush, which can account for up to 20 percent of your annual sales.

While in-store signage and special promotions are common tactics in retail marketing, it can be challenging to stand out from the competition in a highly fragmented and competitive industry. To capture additional demand and attention from holiday shoppers, here are three ways to differentiate your retail business:

Guide Customers Through Every Step of the Buyer’s Journey

An inconspicuous outdoor sign and a few window clings during the holiday shopping season won’t suffice. You’ll need to engage customers at every stage of their journey, starting with grabbing their attention outside the store. Eye-catching Banners on a Roll® will attract potential shoppers, inspiring them to come inside.

Once inside, strategically placed in-store signage can guide customers through the sales funnel. Vinyl Graphics can lead the way to special displays and store sections, while point-of-purchase (POP) displays encourage add-on sales and impulse buys at the register. By nurturing customers throughout their journey, you can convert window shoppers into loyal, paying customers and drive additional revenue per transaction.

Grab Attention With Special Holiday Displays and Promotions

Make your store stand out this holiday season by curating special displays encouraging purchases. Group similar products together to create a themed experience and dedicate specific areas to holiday sales and gift ideas. This will allow customers to easily find items they need, whether it’s a gift, stocking stuffer, or personal purchase. To encourage cross-product sales, incorporate signs throughout your store suggesting purchase pairings.

Use holiday-themed graphics and signage to create an emotional connection with customers. Nostalgic holiday images and phrases evoke positive emotions, which can lead to higher sales. Take advantage of the holiday season to establish a memorable and emotional customer experience.

Implement a Multi-channel Marketing Approach

Are you looking for effective ways to drive in-store sales and improve customer engagement during the holidays? While in-store signage and marketing collateral are important, they’re only part of the equation. Nowadays, customers rely heavily on their mobile devices and digital technology to stay informed about holiday sales and product availability. That’s why adding digital marketing elements to your media mix is crucial to reaching a wider consumer base through multiple channels.

One of the most effective digital marketing strategies to consider is geotargeting technology. This allows you to offer exclusive promotions and limited-time offers to nearby customers in your store or the broader local area. Incentivizing shoppers can drive more foot traffic and generate more sales.

Integrating digital content with your existing signage and marketing collateral is also smart. Using similar colors, themes, and imagery across all marketing components will create a cohesive brand story that resonates more strongly with your audience. This will give you the traction you need to create a successful holiday marketing campaign.

To learn more about using Banners on a Roll® signage to stand out this holiday season, contact us at