Banner on roll logo

Achieving Success With Trade Show Signage

What makes certain trade show exhibitors stand out and capture all the attention? One factor is their captivating design. While a booth should represent the purpose and personality of a company, it must also convey the brand in a distinctive manner, particularly in a bustling convention setting.

August marks the beginning of trade show planning for many individuals. Why? Because it allows for a two-month lead time before October, the prime month for trade shows. During this crucial planning phase, exhibitors initiate the process of brainstorming, designing, and ordering their displays, ensuring they receive them in time for the fall season.

Preparing for a trade show, especially one that holds significant importance in a particular industry, can be an overwhelming and stressful endeavor. Banners on a RollⓇ recognizes two crucial factors: companies require dependable large-format graphics and they need them well in advance of the deadline, even while accounting for any last-minute modifications.

Planning For A Trade Show

If you’re a first-timer, here are some important factors to consider when planning for a trade show:

  1. Venue: If the event takes place indoors, you have more options for booth setups, banners, signs, table coverings, and digital displays. For outdoor venues, prioritize shade, stability, and simplicity with tents, flags, and weighted standees.
  2. Components: Each trade show has its own specifications and regulations, allowing or prohibiting certain elements. Determine if you can use a booth or if a tabletop display will suffice. Are you allowed to hang items from the ceiling or place decals on the floor? Familiarize yourself with the rules to understand what is possible and plan accordingly based on space, cost, and guidelines.
  3. Presentation: Decide how you want to engage with attendees—behind a table, face-to-face, or in front of a banner featuring your logo. Consider whether you want your product to take center stage or if an island display with ample space around it suits your needs. Standing out among numerous exhibitors requires a bold and imaginative approach. How do you want to showcase your brand?
  4. Portability: If you need to travel to multiple shows, the ability to set up and dismantle your display easily is crucial. Opt for modular designs, folding panel displays, and pop-ups that facilitate convenient transportation.
  5. Goals: Determine your objectives for participating in the trade show. If your focus is on making sales, point-of-purchase (POP) displays may be ideal. For networking events, digital displays can effectively communicate a wealth of information in an immersive manner. Brightly colored photo areas with repeated banners create a perfect branding backdrop for capturing photos.

Understanding your options empowers you to create a trade show design that aligns with your goals. Start by measuring the booth layout to determine the available space for communicating your brand. If possible, visit the venue beforehand to assess the allocated area. Banners on a RollⓇ can assist in creating various displays, including backdrops, printed tablecloths, table-toppers, pop-ups, roll banners, and flags.

Begin your preparation for your trade show today by requesting a quote via