Signs play a vital role in communicating crucial information from businesses to consumers. Whether it’s promoting a product or guiding customers to the nearest restroom, signs serve many purposes. Brands take considerable time and effort to select the right signs that align with their business objectives. Traditional printed signs like banners, decals, posters, and vinyl graphics were the only options available in the past. However, the introduction of electronic digital signage has revolutionized the industry, expanding the possibilities for businesses to connect with their target audience through a rotating screen.
Although electronic digital signage is a highly beneficial tool, printed signs can still be valuable in certain situations. Depending on the occasion, a printed sign may be more appropriate than an electronic digital one and vice versa. This guide is designed to help you understand the pros and cons of electronic digital signage versus traditional signage, allowing you to choose the best option that aligns with your goals.
Signs serve many purposes, from increasing brand awareness to providing useful information and aesthetic appeal. To decide which style of sign is best for your company, there are several factors to consider, including the sign’s intended purpose, size, and location. Take these aspects into account to help you select the perfect signs for your business.
When deciding whether to use electronic digital or print signs, determining the sign’s purpose is crucial. A traditional poster is an excellent option for labeling the conference room at the office, while an electronic digital display is more suitable for presenting daily specials at a restaurant. However, there may be instances where both types of signs are viable options. By establishing the sign’s purpose, you can weigh the pros and cons of each option and make an informed decision.
Signs can be a powerful advertising tool when placed strategically. The size and shape of your signage will depend on the dimensions of the space where you plan to display it. Here are some things to consider when choosing between electronic digital and print options:
Choosing the right sign for your business involves more than just selecting a size. The location is also a crucial factor to consider. While electronic digital and print signs can both be used inside and outside, other aspects of the location will help you determine the best option.
Is Power Available? Electronic digital signs are highly visible and attention-grabbing but require a power source to function. Access to electricity is usually not a problem in today’s world, making it easy to power an electronic digital sign. However, in some cases, a print sign may be more appropriate. For example, if you’re promoting your brand at a festival in an open field with no access to power, a branded tent can make an impact even without an electronic digital sign.
When it comes to electronic digital signage, several components are required for it to be effective, including a Wi-Fi connection, an updated content management system, and the screen itself. Sometimes the mechanisms that power an attention-grabbing electronic digital display malfunction, causing the sign to stop working for a short period of time. However, learning to work with technology can help ensure that your electronic digital sign runs smoothly all the time.
On the other hand, traditional signage is the most reliable option because of its simple physical design. Once installed properly, a high-quality print sign can last for years or until you decide to take it down.
When it comes to marketing initiatives, cost is a key component. Signage is a worthwhile investment, and selecting the best design will help you make the most of your budget. Consider the following factors to make an informed decision:
Electronic digital signage is an incredibly versatile option for businesses. Nearly anything can be displayed on the screen, and it can be changed as frequently as needed. Switch up graphics daily to showcase the latest sales, or adjust advertisements if they’re not getting results. Electronic digital signs offer countless opportunities to reach customers, and touchscreen displays can even create an interactive experience.
On the other hand, traditional print signs are static and better suited for long-term or permanent messages. However, their portability makes them versatile as well. They can be carried easily to events and reused, such as roll banners, retractable banner stands, and trade show displays.
When choosing between electronic digital and print signs, consider how you intend to use them to determine which offers the most versatility for your company’s needs.
Electronic digital signage has opened up countless new avenues for brands to advertise, but traditional signage remains a key player in modern marketing. Choosing the right signage to suit each occasion requires the use of a combination of print and electronic digital displays. By understanding the advantages and disadvantages of each, you can select the most appropriate option to achieve your desired results.
At Banners on a RollⓇ, we specialize in creating high-quality traditional signage that takes your brand to the next level. Our customized signage is designed to captivate your target audience, boost brand awareness, and increase your bottom line. From a wide range of unique signs and graphics, you will certainly find the perfect sign for any purpose. If you have an idea, our design team can bring it to life.
Create eye-catching signs for your business today! Get started by requesting a quote via hello@bannersonaroll.com