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Sports Arena & Stadium Signage

A sports event is much more than just a game. It’s an immersive experience, an opportunity to connect with other fans and feel like part of something special. But how can you achieve this in such a large space? The answer is Banners on a RollⓇ.

Stadiums provide a blank canvas to promote your team’s story through high-impact graphics, inspiring images, and bold branding. With Banners on a RollⓇ end-to-end solutions, you can create functional signage that welcomes fans from the farthest reaches of the parking lot. Our design, printing, and installation services ensure that your stadium signage is a memorable and integral part of the overall fan experience.

What makes stadium signage unique?

When it comes to sports arenas, signage, and large-format printing can be quite different compared to other businesses. Let’s take a closer look:


Sports arenas are massive structures that consist of thousands of seats, endless concourses, and multiple levels. Consequently, the challenge when it comes to large-format signage solutions is scale. A reliable and capable partner is required to meet the demands of such an enormous venue.


While there are many surfaces to cover and signs to hang, it’s essential to find the right balance. You don’t want to inundate your guests with an overwhelming number of signs. Instead, identify high-traffic areas such as concession stands, entryways, and concourses, where you can make a significant impact. Work together with your marketing and branding team to create a cohesive stadium branding strategy that enhances the fans’ experience.


When it comes to stadium branding, consistency is key. This means adhering to your brand standards, including color schemes and logos, to create a seamless experience for your guests. Don’t forget to include even health and safety signage and wayfinding signs as part of your brand strategy.


As with any business, stadiums must adhere to the Americans with Disabilities Act (ADA). This means that all signage must be accessible, including Braille and raised letters or numbers for visually impaired individuals. Specific requirements need to be met, such as mounting location, color contrast, and non-glare surface, to ensure compliance.

Types of Signage in Sports Stadiums

Sports stadiums utilize various forms of signage to enhance the fan experience. 

Environmental Graphics

Environmental graphics, in particular, are a critical component of stadium design. This type of signage leverages environmental graphic design (EGD) principles to improve visitor experience, similar to how website UX enhances online user experience. 

Here are the most common types of environmental graphics used in stadiums:

  • Branded and themed signage – These graphics include window graphics, giant wall murals, vinyl banners, custom backdrops, and floor graphics that establish the stadium’s identity. They welcome fans, celebrate players, and help visitors connect with their environment.
  • Wayfinding signage – Directional signs, maps, directories, symbols, and placards guide visitors through the venue. These are especially crucial in large sports complexes.
  • Selfie Stations – These are photo opportunities for fans to take pictures with friends and family in front of a fun photogenic backdrop to share on social media.
  • Identity signage – This category includes signs, murals, and artwork that define a space, give it an identity, and help people feel connected to it. In stadiums, this might be VIP seating areas, the press box, or special access areas of the locker rooms.
  • Exhibition signage – Stadiums often feature special events, such as art collections or displays of team memorabilia. Custom signage informs visitors and guides them through the displays.

Banners on a RollⓇ

Banners on a RollⓇ are an excellent choice when it comes to versatility and ease of installation, making it simple to switch them out throughout the season. For instance, you could hang a 30-foot-long roll from the entryway ceiling, celebrating past tournament championships or retired players. Mesh banners are also a great way to display information on a merchandise table or at an informational ticket booth for season tickets.

Give your stadium its brand and help it stand out by partnering with Banners on a RollⓇ. Get started by requesting a quote via